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How can you get clients who fit the interior design style you prefer to design?

It can be difficult when you are getting clients whose style doesn't represent who you are as a designer. How can you better attract clients who align with your abilities?

Here are 3 ways to attract clients with your preferred style:

1. Show what you want

Your social media and website should display the type of client you want to attract. For instance, if you only show photos of mid-century modern designs, what kind of client will you continue to get? Clients with mid-century modern preferences. So, show what you want in a client and that is who you will start to attract. But what if you're just starting out and don't have the designs to reflect your style, how do you build your portfolio? Check out tip number two.

2. Be willing to do some work for free

I know, I know, this is an unpopular tip, but it can be especially helpful if you're just beginning. Being willing to offer free design services in exchange for content reflecting your desired demographic can help build the portfolio that attracts what you want! You can also make virtual mood boards and sketches to showcase your abilities. Not only does this give you practice designing, but it is a great way to display your talents.

3. Ask for referrals

Did you just design a home in the style you prefer working with? Ask the client to refer you to anyone else they know wanting to achieve that design style as well. Ask them to write a review too! Word of mouth is the absolute best form of advertising. Ask the client to post a photo and tag you in it. This will help your business reach new eyes. Getting your client to refer you, no matter the avenue, will help you reach clients!

These are just three simple ways to help narrow down clients to the style you prefer designing.

I do not recommend limiting yourself to just one style, but I also warn against showcasing too many as well. You want to show that you are capable, yes, but by showcasing select styles, you present yourself as a specialist in those categories.

For more advice on how to get clients, check out my online interior design course! Click "The Course" tab at the top of the page for more information!


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